Hero case study
Full ThrottleAdya — 7,000 → 100,000 monthly views in one season
A nationally recognized, chef-owned Indian restaurant in Orange County. Chef Shachi Mehra is a Food Network Chopped champion, an OC Register 75 Best Restaurants honoree, and the founder of Spice Girl Sauces — a kitchen with a national-caliber story that social media wasn't telling.
The challenge
Award-level food, a celebrated chef — and roughly 7,000 monthly views. The people scrolling within ten minutes of the door had no idea what they were missing.
The strategy
A Full Throttle partnership: daily posting for the restaurant, personal-brand content for Chef Shachi, and page management for Spice Girl Sauces — three connected brands, one system.
The content
Short-form video filmed in the kitchen and dining room, edited to the MyAdToGo standard — dish-first hooks, chef storytelling, and the energy of a full room.
The distribution
Daily, multi-platform posting with active management — built to reach non-followers, the people who haven't found the restaurant yet.