/* ============================================================
   MYADTOGO — Restaurant Growth Studio
   Site stylesheet · brand system: Navy #16243F · Signal Red #E5202A
   Off-white #F4F6F9 · Gold #C9A227 · Big Shoulders Display + Poppins
   Single committed brand look (no theme switching by design).
   ============================================================ */

:root{
  --ink:#0A1120;          /* deepest ground — navy pushed near-black */
  --ink-2:#0E1830;        /* raised dark surface */
  --navy:#16243F;         /* brand navy — panels, cards */
  --navy-2:#1D2F52;       /* hover panel */
  --line-d:rgba(244,246,249,.14);   /* hairline on dark */
  --line-d2:rgba(244,246,249,.28);
  --paper:#F4F6F9;        /* brand off-white */
  --paper-2:#FFFFFF;
  --line-l:rgba(22,36,63,.16);      /* hairline on light */
  --red:#E5202A;          /* signal red — the accent */
  --red-2:#C4161F;        /* pressed red */
  --gold:#C9A227;         /* guarantee / premium details only */
  --tx-d:#F4F6F9;         /* text on dark */
  --tx-d2:#A7B1C4;        /* secondary text on dark (navy-tinted) */
  --tx-l:#16243F;         /* text on light */
  --tx-l2:#4A5A78;        /* secondary text on light */
  --disp:"Big Shoulders Display","Arial Narrow",Impact,sans-serif;
  --body:"Poppins","Segoe UI",Helvetica,Arial,sans-serif;
  --max:1160px;
  --pad:clamp(20px,5vw,48px);
  --r:2px;                /* near-sharp corners; circles belong to the bullseye */
  color-scheme:only light;
}

/* ---------- reset-ish ---------- */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--ink);color:var(--tx-d);
  font-family:var(--body);font-size:16px;line-height:1.65;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img,svg,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer}
::selection{background:var(--red);color:var(--paper)}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:1px}
h1,h2,h3,h4{margin:0;text-wrap:balance}
p{margin:0}

/* ---------- type scale ---------- */
.d1,.d2,.d3{
  font-family:var(--disp);font-weight:800;text-transform:uppercase;
  line-height:.92;letter-spacing:.005em;
}
.d1{font-size:clamp(3.1rem,9.2vw,7.4rem);font-weight:900}
.d2{font-size:clamp(2.2rem,5.4vw,4.2rem)}
.d3{font-size:clamp(1.5rem,3vw,2.2rem)}
.lead{font-size:clamp(1.02rem,1.5vw,1.22rem);line-height:1.7;max-width:60ch}
.small{font-size:.86rem}
.eyebrow{
  font-family:var(--body);font-weight:600;font-style:italic;
  font-size:.78rem;letter-spacing:.22em;text-transform:uppercase;
  color:var(--red);display:flex;align-items:center;gap:.6em;
}
.eyebrow::before{
  content:"";width:9px;height:9px;border-radius:50%;
  border:2px solid currentColor;box-shadow:0 0 0 3px transparent;flex:none;
}
.accent{color:var(--red)}
.gold{color:var(--gold)}
.mut{color:var(--tx-d2)}
.band-l .mut{color:var(--tx-l2)}
.num{font-variant-numeric:tabular-nums}

/* ---------- layout shells ---------- */
.wrap{max-width:var(--max);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.band{padding:clamp(72px,10vw,128px) 0;position:relative}
.band-d{background:var(--ink);color:var(--tx-d)}
.band-d2{background:var(--ink-2);color:var(--tx-d)}
.band-l{background:var(--paper);color:var(--tx-l)}
.band-r{background:var(--red);color:var(--paper)}
.band-head{display:grid;gap:18px;margin-bottom:clamp(36px,5vw,64px);max-width:820px}
.band-head .lead{margin-top:2px}
.grid{display:grid;gap:clamp(16px,2.4vw,28px)}
@media(min-width:720px){
  .g2{grid-template-columns:1fr 1fr}
  .g3{grid-template-columns:repeat(3,1fr)}
  .g4{grid-template-columns:repeat(2,1fr)}
}
@media(min-width:1080px){ .g4{grid-template-columns:repeat(4,1fr)} }
.hr-d{border:0;border-top:1px solid var(--line-d);margin:0}
.hr-l{border:0;border-top:1px solid var(--line-l);margin:0}

/* ---------- wordmark ---------- */
.logo{
  font-family:var(--body);font-weight:800;font-style:italic;
  font-size:1.32rem;letter-spacing:-.02em;display:inline-flex;align-items:baseline;
  color:var(--paper);white-space:nowrap;
}
.logo .ad{color:var(--red)}
.logo .o{
  width:.78em;height:.78em;border-radius:50%;position:relative;flex:none;
  border:.14em solid currentColor;margin-left:.06em;transform:translateY(.08em);
}
.logo .o::before{
  content:"";position:absolute;inset:.14em;border-radius:50%;
  border:.11em solid var(--red);
}
.logo .o::after{ /* arrow hitting the target */
  content:"";position:absolute;width:.62em;height:.14em;background:var(--gold);
  right:-.3em;top:-.18em;transform:rotate(38deg);border-radius:1px;
}
.logo-sub{
  font-family:var(--body);font-weight:600;font-size:.6rem;letter-spacing:.3em;
  text-transform:uppercase;color:var(--tx-d2);margin-top:2px;
}

/* ---------- header ---------- */
.site-head{
  position:fixed;inset:0 0 auto 0;z-index:60;
  background:rgba(10,17,32,.82);backdrop-filter:blur(12px);
  border-bottom:1px solid transparent;transition:border-color .3s,background .3s;
}
.site-head.scrolled{border-bottom-color:var(--line-d)}
.head-in{
  max-width:var(--max);margin:0 auto;padding:0 var(--pad);
  display:flex;align-items:center;justify-content:space-between;gap:20px;
  height:72px;
}
.nav{display:none;align-items:center;gap:clamp(18px,2.4vw,30px)}
.nav a{
  font-weight:500;font-size:.92rem;color:var(--tx-d2);
  padding:6px 2px;border-bottom:2px solid transparent;transition:color .2s,border-color .2s;
}
.nav a:hover{color:var(--paper)}
.nav a[aria-current="page"]{color:var(--paper);border-bottom-color:var(--red)}
/* (responsive header show/hide lives in the overrides block at the end of this file) */

.burger{
  display:inline-flex;flex-direction:column;gap:5px;background:none;border:0;padding:10px 4px;
}
.burger span{width:24px;height:2px;background:var(--paper);transition:transform .3s,opacity .3s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

.mnav{
  position:fixed;inset:0;z-index:55;background:var(--ink);
  display:flex;flex-direction:column;justify-content:center;padding:96px var(--pad) 48px;
  transform:translateY(-102%);transition:transform .45s cubic-bezier(.7,0,.2,1);
}
.mnav.open{transform:translateY(0)}
.mnav a{
  font-family:var(--disp);font-weight:800;text-transform:uppercase;
  font-size:clamp(2rem,9vw,3.2rem);line-height:1.18;color:var(--paper);
  border-bottom:1px solid var(--line-d);padding:10px 0;display:flex;justify-content:space-between;align-items:center;
}
.mnav a::after{content:"→";color:var(--red);font-family:var(--body);font-weight:600;font-size:1.2rem}
.mnav a:hover{color:var(--red)}
.mnav .mnav-cta{margin-top:28px;border-bottom:0}
.mnav-meta{margin-top:auto;color:var(--tx-d2);font-size:.85rem;display:grid;gap:4px}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.6em;
  font-weight:600;font-style:italic;font-size:.95rem;letter-spacing:.02em;
  padding:.95em 1.7em;border-radius:var(--r);border:1px solid transparent;
  transition:transform .18s,background .18s,color .18s,border-color .18s;
  white-space:nowrap;max-width:100%;
}
@media(max-width:719px){ .btn{white-space:normal;text-align:center} }
.btn::after{content:"→";font-style:normal;transition:transform .18s}
.btn:hover::after{transform:translateX(4px)}
.btn-red{background:var(--red);color:var(--paper)}
.btn-red:hover{background:var(--red-2);transform:translateY(-2px)}
.btn-ghost{border-color:var(--line-d2);color:var(--paper)}
.btn-ghost:hover{border-color:var(--paper);transform:translateY(-2px)}
.band-l .btn-ghost{border-color:rgba(22,36,63,.35);color:var(--tx-l)}
.band-l .btn-ghost:hover{border-color:var(--tx-l)}
.btn-paper{background:var(--paper);color:var(--red)}
.btn-paper:hover{background:#fff;transform:translateY(-2px)}
.btn-lg{font-size:1.05rem;padding:1.05em 2em}
.tlink{
  font-weight:600;font-style:italic;color:var(--red);display:inline-flex;align-items:center;gap:.5em;
}
.tlink::after{content:"→";font-style:normal;transition:transform .18s}
.tlink:hover::after{transform:translateX(4px)}

/* ---------- hero ---------- */
.hero{
  padding:calc(72px + clamp(56px,9vw,110px)) 0 clamp(56px,8vw,96px);
  background:
    radial-gradient(900px 480px at 12% -8%,rgba(229,32,42,.16),transparent 62%),
    radial-gradient(700px 420px at 96% 108%,rgba(22,36,63,.9),transparent 70%),
    var(--ink);
  overflow:hidden;
}
.hero-in{display:grid;gap:clamp(36px,5vw,56px)}
@media(min-width:1000px){ .hero-in{grid-template-columns:1.25fr .75fr;align-items:center} }
.hero-copy{display:grid;gap:26px;justify-items:start}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:6px}
.hero-reels{display:none;position:relative;height:500px}
@media(min-width:1000px){ .hero-reels{display:block} }
.hero-reels .reel{position:absolute;width:150px;box-shadow:0 30px 60px -20px rgba(0,0,0,.55)}
.hero-reels .reel:nth-child(1){left:0;top:48px;transform:rotate(-6deg)}
.hero-reels .reel:nth-child(2){left:113px;top:0;transform:rotate(2deg);z-index:2}
.hero-reels .reel:nth-child(3){left:212px;top:88px;transform:rotate(6deg)}
.hero-reels .ph{padding:12px;gap:8px}
.hero-reels .ph b{font-size:.62rem}
.hero-reels .ph .hint{font-size:.56rem}
.hero-reels .ph .play{width:40px;height:40px}

/* proof bar */
.proofbar{border-top:1px solid var(--line-d);margin-top:clamp(44px,6vw,64px)}
.proofbar-in{display:grid}
@media(min-width:720px){ .proofbar-in{grid-template-columns:repeat(3,1fr)} }
.proof{
  padding:22px 0;display:grid;gap:4px;border-bottom:1px solid var(--line-d);
}
@media(min-width:720px){
  .proof{border-bottom:0;padding:26px 28px}
  .proof + .proof{border-left:1px solid var(--line-d)}
  .proof:first-child{padding-left:0}
}
.proof b{
  font-family:var(--disp);font-weight:800;font-size:1.5rem;text-transform:uppercase;
  letter-spacing:.01em;display:flex;align-items:center;gap:10px;
}
.proof b::before{content:"◎";color:var(--gold);font-size:1rem;flex:none}
.proof span{color:var(--tx-d2);font-size:.88rem}

/* ---------- marquee ticker ---------- */
.ticker{background:var(--red);color:var(--paper);padding:16px 0;overflow:hidden;border-block:1px solid rgba(0,0,0,.15)}
.ticker-track{display:flex;gap:0;width:max-content;animation:tick 36s linear infinite}
.ticker:hover .ticker-track{animation-play-state:paused}
.ticker-seq{display:flex;align-items:center;flex:none}
.ticker-seq span{
  font-family:var(--disp);font-weight:800;text-transform:uppercase;
  font-size:clamp(1.15rem,2.4vw,1.7rem);letter-spacing:.04em;padding:0 22px;white-space:nowrap;
}
.ticker-seq i{font-style:normal;color:rgba(244,246,249,.75);font-size:.85em}
@keyframes tick{to{transform:translateX(-50%)}}

/* ---------- placeholder frames (swap with real content) ---------- */
.ph{
  position:relative;border:1.5px dashed var(--line-d2);border-radius:var(--r);
  background:
    linear-gradient(160deg,rgba(29,47,82,.85),rgba(14,24,48,.95)),
    repeating-linear-gradient(45deg,transparent 0 14px,rgba(244,246,249,.03) 14px 28px);
  color:var(--tx-d2);display:flex;flex-direction:column;align-items:center;justify-content:center;
  gap:12px;text-align:center;padding:18px;overflow:hidden;
}
.band-l .ph{
  border-color:rgba(22,36,63,.3);
  background:
    linear-gradient(160deg,rgba(22,36,63,.08),rgba(22,36,63,.16)),
    repeating-linear-gradient(45deg,transparent 0 14px,rgba(22,36,63,.04) 14px 28px);
  color:var(--tx-l2);
}
.ph-916{aspect-ratio:9/16}
.ph-43{aspect-ratio:4/3}
.ph-32{aspect-ratio:3/2}
.ph-169{aspect-ratio:16/9}
.ph-sq{aspect-ratio:1/1}
.ph .play{
  width:52px;height:52px;border-radius:50%;border:2px solid currentColor;
  display:flex;align-items:center;justify-content:center;flex:none;opacity:.85;
}
.ph .play::before{
  content:"";border-style:solid;border-width:9px 0 9px 15px;
  border-color:transparent transparent transparent currentColor;margin-left:4px;
}
.ph .cam{font-size:1.6rem;line-height:1;opacity:.8}
.ph b{
  font-family:var(--body);font-weight:600;font-style:italic;font-size:.8rem;
  letter-spacing:.14em;text-transform:uppercase;
}
.ph .hint{font-size:.68rem;letter-spacing:.08em;text-transform:uppercase;opacity:.55}

/* ---------- generic cards ---------- */
.card{
  background:var(--navy);border:1px solid var(--line-d);border-radius:var(--r);
  padding:clamp(22px,3vw,32px);display:grid;gap:12px;align-content:start;
  transition:transform .25s,border-color .25s,background .25s;
}
.card:hover{transform:translateY(-4px);border-color:var(--line-d2);background:var(--navy-2)}
.card h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:1.3rem;letter-spacing:.02em}
.card p{color:var(--tx-d2);font-size:.95rem}
.card .tag{
  font-size:.68rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);
}
.band-l .card{background:var(--paper-2);border-color:var(--line-l);color:var(--tx-l)}
.band-l .card p{color:var(--tx-l2)}
.band-l .card:hover{background:#fff;border-color:rgba(22,36,63,.3)}

/* difference list — target markers */
.tlist{list-style:none;margin:0;padding:0;display:grid;gap:0}
.tlist li{
  display:grid;grid-template-columns:34px 1fr;gap:16px;align-items:start;
  padding:20px 0;border-bottom:1px solid var(--line-d);
}
.band-l .tlist li{border-color:var(--line-l)}
.tlist .tmark{
  width:22px;height:22px;border-radius:50%;border:2px solid var(--red);position:relative;margin-top:4px;
}
.tlist .tmark::before{content:"";position:absolute;inset:5px;border-radius:50%;background:var(--red)}
.tlist b{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:1.16rem;letter-spacing:.02em;display:block}
.tlist p{color:var(--tx-d2);font-size:.94rem;margin-top:4px}
.band-l .tlist p{color:var(--tx-l2)}

/* ---------- numbered system (Daily Reach System) ---------- */
.steps{display:grid;gap:0;counter-reset:step}
.step{
  display:grid;gap:14px;padding:clamp(24px,3.4vw,40px) 0;
  border-bottom:1px solid var(--line-l);position:relative;
}
@media(min-width:900px){ .step{grid-template-columns:150px 1fr 1.1fr;gap:32px;align-items:baseline} }
.step-n{
  font-family:var(--disp);font-weight:900;font-size:clamp(2.6rem,5vw,4rem);line-height:1;
  color:transparent;-webkit-text-stroke:1.5px rgba(22,36,63,.4);
  transition:color .3s,-webkit-text-stroke-color .3s;
}
.step:hover .step-n{color:var(--red);-webkit-text-stroke-color:var(--red)}
.step h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:clamp(1.4rem,2.4vw,1.9rem)}
.step h3 small{display:block;font-family:var(--body);font-weight:600;font-style:italic;font-size:.8rem;letter-spacing:.16em;color:var(--red);margin-top:6px}
.step p{color:var(--tx-l2);font-size:.98rem}

/* ---------- big stat / case study ---------- */
.stat-giant{
  font-family:var(--disp);font-weight:900;text-transform:uppercase;
  font-size:clamp(4.4rem,15vw,12rem);line-height:.85;letter-spacing:-.01em;
}
.case-split{display:grid;gap:clamp(28px,4vw,56px)}
@media(min-width:960px){ .case-split{grid-template-columns:1.05fr .95fr;align-items:center} }
.case-meta{display:flex;flex-wrap:wrap;gap:10px}
.chip{
  font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  border:1px solid var(--line-d2);border-radius:999px;padding:.45em 1em;color:var(--tx-d2);
}
.band-l .chip{border-color:rgba(22,36,63,.3);color:var(--tx-l2)}
.before-after{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:14px;margin:10px 0}
.before-after .ba{
  display:grid;gap:2px;
}
.before-after .ba b{font-family:var(--disp);font-weight:800;font-size:clamp(1.7rem,4vw,2.6rem);line-height:1}
.before-after .ba span{font-size:.75rem;letter-spacing:.14em;text-transform:uppercase;color:var(--tx-d2)}
.before-after .arrow{font-family:var(--disp);font-weight:900;font-size:clamp(1.6rem,3vw,2.2rem);color:var(--red)}

/* case study long-form blocks (Work page) */
.cs{border:1px solid var(--line-d);border-radius:var(--r);background:var(--ink-2);overflow:hidden;margin-top:34px}
.cs-head{padding:clamp(24px,3.4vw,40px);display:grid;gap:14px;border-bottom:1px solid var(--line-d)}
.cs-head .kicker{display:flex;flex-wrap:wrap;align-items:center;gap:12px}
.cs-body{display:grid;gap:0}
@media(min-width:900px){ .cs-body{grid-template-columns:1.05fr .95fr} }
.cs-flow{padding:clamp(24px,3.4vw,40px);display:grid;gap:22px}
.cs-flow h4{
  font-family:var(--body);font-weight:600;font-style:italic;font-size:.78rem;
  letter-spacing:.2em;text-transform:uppercase;color:var(--red);
}
.cs-flow p{color:var(--tx-d2);font-size:.96rem}
.cs-media{padding:clamp(24px,3.4vw,40px);display:grid;gap:16px;border-top:1px solid var(--line-d)}
@media(min-width:900px){ .cs-media{border-top:0;border-left:1px solid var(--line-d)} }
.cs-results{
  border-top:1px solid var(--line-d);padding:clamp(24px,3.4vw,40px);
  display:grid;gap:18px;
}
@media(min-width:720px){ .cs-results{grid-template-columns:repeat(3,1fr)} }
.res{display:grid;gap:4px}
.res b{font-family:var(--disp);font-weight:900;font-size:clamp(1.9rem,3.6vw,2.8rem);line-height:1}
.res span{font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;color:var(--tx-d2)}
.res.ph-res b{color:var(--tx-d2);-webkit-text-stroke:0;opacity:.55}

/* ---------- work grid + filters ---------- */
.filters{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:clamp(24px,3vw,36px)}
.fbtn{
  background:none;border:1px solid var(--line-d2);border-radius:999px;color:var(--tx-d2);
  font-weight:600;font-size:.82rem;letter-spacing:.1em;text-transform:uppercase;
  padding:.55em 1.2em;transition:all .2s;
}
.fbtn:hover{color:var(--paper);border-color:var(--paper)}
.fbtn[aria-pressed="true"]{background:var(--red);border-color:var(--red);color:var(--paper)}
.work-grid{display:grid;gap:clamp(14px,2vw,22px);grid-template-columns:repeat(2,1fr)}
@media(min-width:720px){ .work-grid{grid-template-columns:repeat(3,1fr)} }
@media(min-width:1080px){ .work-grid{grid-template-columns:repeat(4,1fr)} }
.work-item{display:grid;gap:10px}
.work-item figcaption{font-size:.8rem;color:var(--tx-d2);display:flex;justify-content:space-between;gap:10px}
.work-item[hidden]{display:none}

/* testimonial placeholders */
.quote-card{
  border:1.5px dashed var(--line-d2);border-radius:var(--r);padding:clamp(22px,3vw,30px);
  display:grid;gap:14px;color:var(--tx-d2);
}
.quote-card .qmark{font-family:var(--disp);font-weight:900;font-size:2.6rem;line-height:.6;color:var(--red)}
.quote-card p{font-style:italic;font-size:.95rem}
.quote-card b{font-size:.78rem;letter-spacing:.16em;text-transform:uppercase}

/* ---------- guarantee ---------- */
.seal{
  width:clamp(150px,20vw,210px);height:clamp(150px,20vw,210px);border-radius:50%;
  border:3px solid var(--gold);position:relative;flex:none;
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:2px;
  background:radial-gradient(circle at 32% 28%,rgba(201,162,39,.18),transparent 60%);
}
.seal::before{content:"";position:absolute;inset:10px;border-radius:50%;border:1.5px solid rgba(201,162,39,.55)}
.seal b{font-family:var(--disp);font-weight:900;font-size:clamp(2.6rem,5vw,3.6rem);line-height:1;color:var(--gold)}
.seal span{font-size:.62rem;font-weight:600;letter-spacing:.26em;text-transform:uppercase;color:var(--paper)}
.gband{display:grid;gap:clamp(28px,4vw,48px);align-items:center}
@media(min-width:860px){ .gband{grid-template-columns:auto 1fr} }
.gband .fine{font-size:.8rem;color:rgba(244,246,249,.72);max-width:64ch;line-height:1.6}

/* ---------- pricing ---------- */
.tiers{display:grid;gap:clamp(16px,2.4vw,26px);align-items:stretch}
@media(min-width:960px){ .tiers{grid-template-columns:repeat(3,1fr)} }
.tier{
  background:var(--navy);border:1px solid var(--line-d);border-radius:var(--r);
  display:flex;flex-direction:column;padding:clamp(24px,3vw,34px);gap:18px;position:relative;
  transition:transform .25s,border-color .25s;
}
.tier:hover{transform:translateY(-5px);border-color:var(--line-d2)}
.tier.pop{border-color:var(--red);box-shadow:0 24px 60px -30px rgba(229,32,42,.45)}
.tier .pop-tag{
  position:absolute;top:-13px;left:24px;background:var(--red);color:var(--paper);
  font-size:.66rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;
  padding:.5em 1.1em;border-radius:999px;
}
.tier h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:1.5rem}
.tier .for{font-size:.85rem;color:var(--tx-d2);font-style:italic;min-height:2.6em}
.price{display:flex;align-items:baseline;gap:8px}
.price b{font-family:var(--disp);font-weight:900;font-size:clamp(2.4rem,4vw,3.1rem);line-height:1}
.price span{color:var(--tx-d2);font-size:.85rem}
.tier ul{list-style:none;margin:0;padding:0;display:grid;gap:10px;flex:1}
.tier li{
  display:grid;grid-template-columns:16px 1fr;gap:10px;font-size:.9rem;color:var(--tx-d2);align-items:start;
}
.tier li::before{content:"◎";color:var(--gold);font-size:.8rem;line-height:1.8}
.tier li.hl{color:var(--paper);font-weight:500}
.tier li.hl::before{color:var(--red)}
.tier .btn{justify-content:center}
.terms{
  border:1px solid var(--line-d);border-radius:var(--r);padding:clamp(20px,3vw,30px);
  display:grid;gap:10px;font-size:.9rem;color:var(--tx-d2);background:var(--ink-2);
}
.terms b{color:var(--paper)}

/* comparison table */
.cmp-wrap{overflow-x:auto;border:1px solid var(--line-l);border-radius:var(--r);background:#fff}
table.cmp{width:100%;border-collapse:collapse;min-width:640px;font-size:.9rem}
.cmp th,.cmp td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--line-l);vertical-align:top}
.cmp thead th{
  font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:1rem;letter-spacing:.03em;
  background:var(--paper);position:sticky;top:0;
}
.cmp thead th.pop-col{color:var(--red)}
.cmp tbody th{font-weight:600;color:var(--tx-l);width:26%}
.cmp td{color:var(--tx-l2)}
.cmp tr:last-child th,.cmp tr:last-child td{border-bottom:0}

/* ROI strip */
.roi{display:grid;gap:clamp(16px,2.4vw,26px)}
@media(min-width:860px){ .roi{grid-template-columns:repeat(3,1fr)} }
.roi .card b.big{font-family:var(--disp);font-weight:900;font-size:clamp(2rem,3.6vw,2.8rem);line-height:1}

/* ---------- accordion (FAQ) ---------- */
.faq{display:grid;gap:0;border-top:1px solid var(--line-l)}
.band-d .faq,.band-d2 .faq{border-color:var(--line-d)}
details.qa{border-bottom:1px solid var(--line-l)}
.band-d details.qa,.band-d2 details.qa{border-color:var(--line-d)}
details.qa summary{
  list-style:none;cursor:pointer;display:grid;grid-template-columns:1fr 30px;gap:16px;align-items:center;
  padding:20px 0;font-weight:600;font-size:1.02rem;
}
details.qa summary::-webkit-details-marker{display:none}
details.qa summary .x{
  width:26px;height:26px;border-radius:50%;border:1.5px solid var(--red);position:relative;flex:none;
  transition:transform .3s;
}
details.qa summary .x::before,details.qa summary .x::after{
  content:"";position:absolute;background:var(--red);left:50%;top:50%;
}
details.qa summary .x::before{width:12px;height:2px;transform:translate(-50%,-50%)}
details.qa summary .x::after{width:2px;height:12px;transform:translate(-50%,-50%);transition:transform .3s}
details.qa[open] summary .x::after{transform:translate(-50%,-50%) rotate(90deg)}
details.qa .a{padding:0 0 22px;color:var(--tx-l2);max-width:70ch;line-height:1.7}
.band-d details.qa .a,.band-d2 details.qa .a{color:var(--tx-d2)}

/* ---------- forms ---------- */
.form{display:grid;gap:16px}
.form .row{display:grid;gap:16px}
@media(min-width:720px){ .form .row{grid-template-columns:1fr 1fr} }
.field{display:grid;gap:7px}
.field label{font-size:.78rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--tx-d2)}
.field input,.field select,.field textarea{
  background:var(--ink-2);border:1px solid var(--line-d2);border-radius:var(--r);
  color:var(--paper);font:inherit;font-size:.95rem;padding:.85em 1em;width:100%;
  transition:border-color .2s;
}
.field input::placeholder,.field textarea::placeholder{color:rgba(167,177,196,.55)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--red)}
.field select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--tx-d2) 50%),linear-gradient(135deg,var(--tx-d2) 50%,transparent 50%);background-position:calc(100% - 20px) 50%,calc(100% - 14px) 50%;background-size:6px 6px;background-repeat:no-repeat}
.form-note{font-size:.8rem;color:var(--tx-d2)}

/* booking slot */
.slot{
  border:1.5px dashed var(--line-d2);border-radius:var(--r);min-height:340px;
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;
  text-align:center;color:var(--tx-d2);padding:32px;
  background:linear-gradient(160deg,rgba(29,47,82,.5),rgba(14,24,48,.7));
}
.slot b{font-style:italic;font-weight:600;letter-spacing:.14em;text-transform:uppercase;font-size:.82rem}
.slot .cal{font-size:2rem;line-height:1;opacity:.8}

/* contact direct block */
.direct{display:grid;gap:14px}
.direct a.big{
  font-family:var(--disp);font-weight:800;text-transform:uppercase;
  font-size:clamp(1.6rem,4vw,2.4rem);line-height:1.1;transition:color .2s;
}
.direct a.big:hover{color:var(--red)}
.direct .sub{color:var(--tx-d2);font-size:.9rem}

/* next steps */
.nsteps{display:grid;gap:18px;counter-reset:ns}
.nstep{display:grid;grid-template-columns:44px 1fr;gap:16px;align-items:start}
.nstep::before{
  counter-increment:ns;content:"0" counter(ns);
  font-family:var(--disp);font-weight:900;font-size:1.6rem;color:var(--red);line-height:1.3;
}
.nstep b{display:block;font-weight:600}
.nstep p{color:var(--tx-d2);font-size:.92rem}
.band-l .nstep p{color:var(--tx-l2)}

/* ---------- timeline (weeks) ---------- */
.tline{display:grid;gap:0;border-left:2px solid var(--line-l);margin-left:8px}
.tline .tl{
  position:relative;padding:0 0 26px 28px;
}
.tline .tl::before{
  content:"";position:absolute;left:-7px;top:6px;width:12px;height:12px;border-radius:50%;
  background:var(--red);box-shadow:0 0 0 4px var(--paper);
}
.tline .tl b{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:1.05rem;letter-spacing:.04em;display:block}
.tline .tl p{color:var(--tx-l2);font-size:.93rem;margin-top:4px;max-width:60ch}

/* ---------- footer ---------- */
.site-foot{background:var(--ink);border-top:1px solid var(--line-d);color:var(--tx-d2)}
.foot-cta{padding:clamp(72px,10vw,120px) 0;border-bottom:1px solid var(--line-d);text-align:left}
.foot-in{padding:clamp(40px,6vw,64px) 0;display:grid;gap:36px}
@media(min-width:900px){ .foot-in{grid-template-columns:1.4fr 1fr 1fr 1fr} }
.foot-col{display:grid;gap:10px;align-content:start}
.foot-col h4{font-family:var(--body);font-weight:600;font-style:italic;font-size:.75rem;letter-spacing:.2em;text-transform:uppercase;color:var(--paper)}
.foot-col a{font-size:.9rem;color:var(--tx-d2);transition:color .2s}
.foot-col a:hover{color:var(--paper)}
.foot-base{
  border-top:1px solid var(--line-d);padding:22px 0;display:flex;flex-wrap:wrap;gap:12px;
  justify-content:space-between;font-size:.78rem;
}

/* ---------- reveal animations ---------- */
.rv{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.rv.in{opacity:1;transform:none}
.rv-d1{transition-delay:.08s}.rv-d2{transition-delay:.16s}.rv-d3{transition-delay:.24s}.rv-d4{transition-delay:.32s}

@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
  .rv{opacity:1;transform:none}
  .ticker-track{animation:none;flex-wrap:wrap;width:auto}
}

/* ---------- utility ---------- */
.mt-1{margin-top:clamp(20px,3vw,32px)}
.mt-2{margin-top:clamp(36px,5vw,56px)}
.mt-3{margin-top:clamp(56px,7vw,84px)}
.center-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.kicker-row{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.skip{
  position:absolute;left:-9999px;top:0;background:var(--red);color:var(--paper);
  padding:10px 18px;z-index:100;font-weight:600;
}
.skip:focus{left:0}

/* ---------- responsive header overrides (must stay last — wins the cascade) ---------- */
.head-cta{display:none}
.burger{display:inline-flex}
.nav{display:none}
@media(min-width:1000px){
  .nav{display:flex}
  .head-cta{display:inline-flex}
  .burger{display:none}
}